Articles

Shut Up You'll Sell More
In the past, the primary focus of the F&I process was on selling products, not on helping customers. The old way of selling F&I products required spewing forth benefit after benefit until the customer, presumably overwhelmed by the tremendous value of whatever product was being pitched, could not help but buy. [Read More]
Turn Up F&I Profits in a Down Market.
The current market environment will defi nitely separate the survivors from the victims. F&I expert provides a road map for doing more than just weathering today’s economic storm. [Read More]
Becoming an Intentional F&I Manager
An Intentional F&I Manager does things with a purpose, and on purpose. F&I expert breaks down the game plan of successful F&I managers and provides a few tips on how to set up your customer for an F&I sale. [Read More]
F&I Products: How many is too many?
With a limited amount of time available to spend with each customer and the need to maximize profits and customer satisfaction, which products-and how many products-should your dealership offer to customers in the F&I office? [Read More]
F&I in an X&Y World
Is your F&I sales process adding value or alienating customers? In today's world of Google, Myspace and YouTube, word-tracks are like 8-tracks: obsolete. Expert explains how to give today’s Generation X and Y customers what they want; a fast paced, non-confrontational buying experience. [Read More]