Articles

Shut Up You'll Sell More
In the past, the primary focus of the F&I process was on selling products, not on helping customers. The old way of selling F&I products required spewing forth benefit after benefit until the customer, presumably overwhelmed by the tremendous value of whatever product was being pitched, could not help but buy. [Read More]
Turn Up F&I Profits in a Down Market.
The current market environment will defi nitely separate the survivors from the victims. F&I expert provides a road map for doing more than just weathering today’s economic storm. [Read More]
Becoming an Intentional F&I Manager
An Intentional F&I Manager does things with a purpose, and on purpose. F&I expert breaks down the game plan of successful F&I managers and provides a few tips on how to set up your customer for an F&I sale. [Read More]